Kelly Clarkson hooks up with Wayfair and Amy Poehler pushes Pure Leaf: Marketer’s Brief

Nostalgia gets a makeover

NostalgiaCon, a conventions business dedicated to hits of the past, is now RetroPop Con. The name change is meant to appeal to younger people who are into throwback items and entertainment but don’t share nostalgia for them since they were out before their time. “RetroPop will serve our throwback pop culture conventions and media business much better because nostalgia typically alludes to those who lived an era whereas retro extends to include all generations who appreciate the iconic decade trends, innovators and classics,” said founder and CEO Manny Ruiz. Not everything old is new, though: NostalgiaCon LLC continues as the legal entity responsible for the conventions.

Aiming high

Esports company ESL has signed the U.S. Air Force as the official sponsor for is Extreme Masters North America 2020 tournament and its ESL Pro League Season 11. It marks ESL’s first-ever U.S. Armed Forces sponsorship for its tournaments and leagues. The Air Force is also backing AnyKey, an advocacy group founded by ESL and Intel that supports diversity, inclusion and equality in competitive gaming.

Would you buy this? 

Smucker’s Uncrustables, known for frozen PB&J, is going after meat eaters with roll-ups featuring turkey and cheese or ham and cheese, and heat-and-eat “bites” in BBQ chicken and taco varieties, according to a presentation to investors this week.

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