Advertisers, brand names and publishers will acquire consumer insight and enhance audience targeting
London, UK, 25 March 2021: Leading information and insight business REaD Group and InfoSum, the world’s leading decentralised marketing facilities, have today revealed a collaboration that will make REaD’s UK-wide detailed and permissioned database of online and offline customer information offered for brand names, publishers and more to enhance and find brand-new insights audience targeting.
InfoSum empowers business to open the complete capacity of their information by making it possible for partnership in between data-rich business. Through a decentralised facilities, brand names, media owners, information owners and other business can link information without ever sharing it. InfoSum’s identity facilities permits REaD to make its precise, varied and accountable third-party information readily available for business to match first-party client information to extremely important interest and behavioural information to improve their consumer understanding. By eliminating the requirement to share or combine any information, the personal privacy of completion customer is secured, as is the security of each information set.REaD’s marketing database is the most thorough and relied on source of marketing information in the UK, with numerous selectable variables that can be utilized to produce extremely targeted and prompt projects. The database is permissioned and multi-contributor particularly for marketing. It integrates numerous way of life variables covering demographics, interests, pastimes, attitudinal and behavioural insights, channel choices and geo-demographics to assist target projects at every level.In addition, social networks and open source information is contributed to produce really special variables that can be added at various geographical levels. This insight offers marketers with the capability to comprehend the number of their essential sectors are readily available to match versus media owner first-party information, making it possible for precise media preparation, without the requirement to exchange any data.For the very first month after launch, access to
REaD Group’s information variables will be supplied complimentary of charge by InfoSum for media and brand names owners to create audience insights, offering them with an unusual chance to see the worth of the information set prior to making a dedication to partner.Jon Cano Lopez, CEO of REaD Group, commented,” We are thrilled to partner with InfoSum and supply marketers with a privacy-first method to much better target their projects utilizing a one-to-one match versus our extensive database. It likewise guarantees publishers can increase the worth of their engaged audiences. We eagerly anticipate close cooperation over the coming months as we deal with shared marketers and publishers on their numerous usage cases.” Stuart Colman, VP Sales at InfoSum, included: “We’re happy to have REaD Group make their information readily available to media and brand names owners in a privacy-safe method through InfoSum’s information cooperation platform. REaD Group’s substantial audience insights will make it possible for business to improve their first-party information and continue to provide appropriate marketing experiences in the cookieless world, while appreciating the trust and personal privacy of customers.”- Ends- For an interview with REaD Group, please contact: Kate Gordon Intense Spark PR for REaD Group!.?.!hello@brightsparkpr.co.uk!.?.! T 07980 921961 About REaD Group REaD Group is a marketing information and insight business that provides
brand names the right to be individual. Information– especially quality information and information quality–
is at the heart of whatever it does: REaD thinks that there isn’t a marketing obstacle that information can not solve.To truly engage consumers, brand names should develop interactions that are prompt, permissioned and pertinent. REaD
utilizes its incomparable information items, insight and know-how to assists its customers get closer to their clients, using market-leading information quality and cleansing services and relied on marketing data.For more info go to readgroup.co.uk. About InfoSum is the identity facilities
powering decentralised information environments, providing the fastest, most privacy-safe method to evaluate, section and trigger information throughout the marketing ecosystem.InfoSum’s identity facilities offers a privacy-safe and protected method to link very first and second-party information sources, without moving information. Its main strength remains in its capability to supply overlaps in between 2 different information sets without the requirement to physically share information, therefore allowing fast and smooth information enrichment and audience division usage cases.For more info go to infosum.com.