How brands are ringing in the Lunar New Year

This year, it seems brands have come out in full force to celebrate the Lunar New Year, but it’s not all sentimental, heartfelt fare that is defining the holiday’s advertising. Sure, there is plenty of the warm and fuzzy stuff, but there are daring visuals and comedy, too. Here, a look at some of the best we’ve seen so far.

Panda Express

Panda Express and its creative AOR, The Many, had us choked up over this cross-cultural tale of a boy named Jordan who is welcomed into the home of his neighbors, the Lee Family, during the Lunar New Year holiday to enjoy their feasting and merrymaking. Ultimately, you’ll see that the event leaves a lasting imprint on Jordan’s life. The well-crafted storytelling, with Chinese American director Erica Eng at the helm, will suck you in emotionally, but it will likely leave your belly growling, too.