For 2021, Risk-Taking Is the AnswerAdvertising & Marketing 

For 2021, Risk-Taking Is the Answer

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, John French, CEO of French LLC, wants media companies to be bold and daring in 2021. Below, in his own words, he shares his advice and experience with navigating times of transition.

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