How to: advertise on Facebook—setting up ads campaign. Facebook advertising allows you to promote custom ads.PPC Ads on Facebook can transform your business or content, targeting a specific audience, with costs varying based on the reach and engagement the ad receives. Facebook ads can appear in your target audience’s News Feed or right column of Facebook.
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As a social media manager, understanding how to leverage Facebook Ads for your marketing strategy is essential. Facebook Ads can transform your business’s social reach without hurting your budget.
Facebook advertising best practices
Before you begin, remember these three Facebook advertising best practices:
Always determine your objectives before you start. It’s important to know the purpose of your Facebook Ad before you decide on a budget for advertisements. Understand whether the aim is to increase for brand awareness, conversions, video views, etc. Each action made by your audience on your Facebook ad costs money, so make sure you solidify your objectives before making those investments.
Be specific on your audience targeting. Facebook houses millions, if not billions, of data points. Take the time to narrow your audience targeting to ensure your ad will appear where the people you want to see it will be.
Rotate your ads regularly. To avoid ad fatigue, rotate your Facebook ads regularly. ‘Ad fatigue’ is when people see your ad too many times, so they get bored and stop clicking. Unfortunately, when your clickthrough rate starts to drop, Facebook penalizes you, driving up your cost per click (CPC)—which makes likes, comments, and clickthroughs more expensive. This affects both acquisition and engagement campaigns.