Crypto traders lost big this week as shares of cryptocurrency, including Bitcoin and Dogecoin fell sharply following reports of China cracking down on the category.
While many brands have made commitments to doing more business with diverse companies, particularly after the May 2020 killing of George Floyd, there is still a long road ahead, as evidenced by a $10 billion lawsuit filed by media mogul Byron Allen against McDonald’s. Allen alleges the fast food chain discriminated against his companies in “a pattern of racial stereotyping.” Read more in our story about the lawsuit, which was among our most popular posts of the week based on reader engagement.
Dunkin’s non-drinkable liquid
Dunkin’s true fans can now have the chain’s signature pink and orange hues in their homes. Dunkin’ x Backdrop half-gallon cans of paint are being sold by the online shop for $39. Please, please don’t slurp it like a cup of coffee.
“The sensorial overlap between donuts and icing and sprinkles and paint, combined with Dunkin’s vibrant brand colors make for the perfect collaboration,” Backdrop Co-founder Natalie Ebel said in a statement.
P&G takes Widen The Screen to OWN
Procter & Gamble Co. is taking its Widen The Screen initiative to OWN with a one-hour special May 25 at 8 p.m., hosted by Oprah Winfrey, who previews the event here, noting that only 6% of films come from Black creators. Timed to honor the anniversary of the murder of George Floyd, the special will include an airing of the P&G-backed Queen Collective documentary film series from last year followed by a trailer of “8:46 Films,” four new films created by P&G and Saturday Morning that will premiere next month during the Tribeca Film Festival. The special will also include “These Hands,” a world premiere from the athlete empowerment brand Uninterrupted created by LeBron James and Maverick Carter. The film follows a child’s imagination as a game of catch with his father opens his mind to all the possibilities of his future off the field.
Pigskin sponsor swap
Dos Equis is ending its College Football Playoff sponsorship in favor of a new regular season deal with Fox Sports. The Heineken USA-owned brand inked the playoff pact with ESPN in 2015, becoming the first beer sponsor of the then-new postseason event. The deal with Fox makes the brew the official beer sponsor of the network’s “Big Noon” kickoff pregame show. “This strategic shift allows the brand to partner in key conferences and regular season games versus a singular championship game/playoff season and activate alongside football all season long in Dos Equis’ key markets where the majority of our consumers are,” a Heineken USA spokesman told Ad Age. A representative for Disney ad sales did not immediately provide details on the network’s plan to replace Dos Equis. The change comes as Dos Equis rolls out its first campaign from Sid Lee.