DoorDash is the latest first-time Super Bowl ad buyer, and it’s bringing Cookie Monster
Ordering pizza, wings or other dishes to dine on as Americans sit back and relax and watch the game—and the commercials—takes on more importance this year because people are (hopefully) more likely to be watching at home, in smaller groups due to the coronavirus pandemic. That may lead to more orders for DoorDash and other delivery providers. Plus, people may have a quieter space in which they’re watching the game, giving new-time advertisers such as DoorDash the opportunity to reach a more attentive audience.
“What excites me about this campaign is that it tells the story of how we deliver all the best in your neighborhood in an authentic and engaging way and supports Sesame Workshop,” Christopher Payne, chief operations officer at DoorDash, said in a statement.
DoorDash announced that it will donate $1 for each order placed on Feb. 7 and 8, up to $1 million, to the Sesame Workshop.
To keep track of all the advertisers running national spots in the game, bookmark Ad Age’s regularly updated Super Bowl ad chart.
Join Ad Age on Feb. 2 for a look at how brands are navigating the pandemic and addressing diversity in their ads for the 2021 game.