CPB sets stage for next chapter with a new CCO, new headquarters in Denver
Additionally, CPB announced that it will be promoting Group Account Director Jacqueline Redmond to director of account management and that it has begun a search for a chief strategy officer.
Along with the people moves, CPB itself will be moving. In July 2021, it will be leaving its Boulder headquarters for a new office in the heart of Denver. The new space occupies 20,000 square feet, a much smaller footprint compared to the approximately 60,000 square feet it has had in Boulder for the past 14 years.
Last year, Ad Age reported that MDC CEO Mark Penn had issued a memo to execs looking to save cost by cutting back on real estate, but CPB insists that the move to Denver is not a savings measure. The agency cites Denver’s central location as well as its diversity as key factors behind the decision.
“Like many in the industry, today we’re a disproportionately homogenous agency, but we also happen to be located in a largely homogenous place,” CPB Managing Director Ryan Skubic tells Ad Age. “Diversity was an important objective in our move to Denver as well as the CCO search—diversity in work experience, life experience, and the person’s work itself. We’re in hot pursuit of increasing diversity on every metric possible, from our talent to experience to the community we live in and the creative work that we make.”
The agency had been considering a move for a while, he adds, noting that hopefully it will make life more convenient, and frankly, better overall for the team and even clients. “A large portion of the agency already lives in and around the city. The idea of a new home is exciting for our people, and we hope for perspective talent and partners as well. Once we get through the pandemic and start meeting in person again, you can go right from the airport to our office without ever having to get in a car.”
The agency continues with clients including Hotels.com, American Airlines, Infiniti, Fruit of the Loom along with new clients Veterans United and VRBO, for which it created the first global campaign. It is currently defending the Infiniti account after the brand announced a global creative agency review earlier this year.
