CMOs from GM, Mitsubishi and Hyundai weigh in at CES on how in-car tech is changing the auto marketing game

Wahl, who took over as CMO in September, says the automaker wants its tech to anticipate the needs of its drivers as they use their vehicles to do everything from listen to podcasts to order coffee. “So, how do we do what I call an intuitive ‘pre-sponse’ for all of that?” he says. “We are building all of that. And how you deliver it for our brands will be different between Cadillac and Chevy. It will be a unique experience.”

Check out the video above for more from Wahl at CES.