Luka Doncic has new title
The endorsement battle among sports drinks brands is getting more intense. Bodyarmor and Gatorade have been going at it for years and, of late, BioSteel has stepped up its game. Late last year the brand inked a deal with Patrick Mahomes, and now it is adding another big-time player—National Basketball Association star Luka Doncic. BioSteele gave him a fancy title—global chief hydration officer, which is now the primary moniker on his LinkedIn page, playing second fiddle to what millions of fans know him for, a player for the Dallas Mavericks.
On the move
Foot Locker named Melody Ehsani creative director of its women’s business, tasked with expanding the brand to female consumers with new content and products. A Los Angeles designer, Ehsani created streetwear brand ME, which sells jewelry, footwear and clothing.
Connected Cannabis, a California-based cannabis brand, hired Craig Lyon as head of marketing. He had been at Nike for a decade, most recently as senior director of brand marketing for North America.
Freshly, the prepared meal delivery service acquired by Nestlé in 2020, appointed Anna Fabrega as its first chief commercialization officer, with oversight of growth and strategic partnership initiatives, building and leading teams across marketing, brand, menu development, customer experience and sales. She most recently led the Amazon Go stores and Amazon Kitchen private-label fresh food business.
Contributing: Adrianne Pasquarelli, Jessica Wohl