Calm backs Naomi Osaka, plus Bud Light, Oreo unleash UFO marketing: Trending

Calm Backs Naomi Osaka Plus Bud Light Oreo Unleash Ufo Marketing Trending

SodaStream animates Laverne Cox

This week saw the debut of many brands’ rainbow-filled Pride campaigns, many of which have a COVID-relief and racial equality element to them. As more and more brands seek to center themselves on inclusivity, the month-long celebration is now a necessary addition to marketing efforts.

PepsiCo’s SodaStream joined in, teaming up with trans actress and advocate Laverne Cox for a new film titled “Rainbow Story.” In the digital spot, Cox, pictured as an animated superhero, takes viewers through the challenges in her life from the time she was a child. The spot, created with production company Jiminy Creative, promotes the brand’s limited-edition $99.99 “Rainbow Story” sparkling water maker kits which allow consumers to personalize their machines with rainbow markers. SodaStream is giving 10% of the profits to LGBTQ+ nonprofit ILGA World.

Meanwhile, The Trevor Project worked with sponsor Macy’s on a PSA timed to Pride featuring actor Ben Platt.

Related posts

Facebook
Facebook
Pinterest
Pinterest
fb-share-icon
YouTube
LinkedIn
LinkedIn
Share
RSS
Follow by Email