Ben-Jerrys-Joins-StopHateForProfit-CampaignAdvertising & Marketing Marketing planning 

Ben & Jerry’s Joins #StopHateForProfit Campaign


Ben & Jerry’s Joins
#StopHateForProfit Campaign The campaign asks companies to
halt advertisements on Instagram and Facebook,
which it claims puts “profit over safety.” Six organizations started #StopHateForProfit, including
the National Association for the Advancement
of Colored People (NAACP). The boycott will start on July 1 and
continue throughout the month. #StopHateForProfit has
released guidelines it says
Facebook should adopt. They include letting advertisers see when their
content appears along with “hateful misinformation.” Ben & Jerry’s,
via blog post Ben & Jerry’s,
via blog post Ben & Jerry’s is owned by Unilever, which has not commented on the ice cream company’s decision. Other #StopHateForProfit members
include Upwork, REI, Patagonia
and The North Face. Eddie Bauer and Canadian outdoor brand Arc’teryx
have also committed to halting ads on Facebook. Arc’teryx, via Twitter

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