Aunt Jemima gets a new name, Super Bowl disappoints on diversity and ratings; Wednesday Wake-Up Call

aunt jemima gets a new name super bowl disappoints on diversity and ratings wednesday wake up call

Just briefly

Bird up: Twitter reported fourth-quarter revenue up 28%, topping analysts’ estimates, reports Bloomberg News, though the social network added fewer new users than projected and warned that audience gains in 2021 will slow compared with last year’s pandemic-fueled surge.

Stellar move: Anheuser-Busch is rolling out manufacturing in the U.S. for its Stella Artois brand in a $1 billion investment; it means the beer will lose its “import” status. The move is aimed at stimulating the U.S. economy as well as increasing the brand’s distribution.

ICYMI 1: Had enough of Super Bowl ads now? “Saturday Night Live” had some great ad parodies this weekend. Guest host Dan Levy starred in a particularly hilarious fake ad for Zillow, in which he gets excited by property porn.  Read Simon Dumenco’s review and watch it here

ICYMI 2: If you haven’t yet seen the viral video of the Texas attorney who appeared as a kitten during a hearing thanks to a Zoom filter, you’re welcome. He’s an overnight internet star (Super Bowl 2022 anyone?).

That does it for today’s Wake-Up Call, thanks for reading and we hope you are all staying safe and well. For more industry news and insight, follow us on Twitter:@adage. From CMO Strategy to the Ad Age Datacenter Weekly, we’ve got newsletters galore. See them all here. 

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