Apple showed up in full force among the nominees for Outstanding Commercial in the 73rd annual Emmy Awards. Spots highlighting Apple’s Airpods Pro, the Apple Watch and Apple’s Beats by Dre earned three of the six nominations announced by the Academy of Television Arts and Sciences today.
The “Jump” spot, created out of TBWA/Media Arts Lab and directed by Sam Brown of Imperial Woodpecker, debuted during the Grammys and starred Japanese Double Dutch pro Kengo Sugino joyfully skipping his way through the city in a mixed-media fantasy scenario.