Italian creative agency The Big Now/mcgarrybowen is highlighting gender double standards in in the ad industry with a new white paper, “The Women’s Body Issue.” It’s structured around four themes: objectification vs. liberation, and beauty standardization vs. universality, gender roles vs. empowerment and sexual moralization vs. positivity. It includes advice for brands and agencies around best practices and moving towards more feminist communications.
Kei Shimada joins R/GA Tokyo as managing director, completing the office’s new leadership team and spearheading an effort to expand the agency’s reach in the Asia-Pacific region. Shimada was most recently associate partner, founding member and leader of Digital Makers Lab, a co-creation lab within IBM Japan. Prior to that, he was global director of innovation and business development at Dentsu.
Boulder, Colorado agency TDA has been appointed agency of record for Champion Petfoods’ Orijen and Acana, including creative, strategy and media in North America and nearly 100 other countries globally. New work is expected spring 2021, including digital and streaming video, digital display, mobile, audio, podcast, social, experiential and print placements.