Advertising Conference 2016 Panel 2: “How NYC government agencies and departments advertise”

2016 Advertising Conference for community and ethnic media — advertising in digital age — April 28, 2016, at CUNY Graduate school of Journalism.

Moderator: Richard L. Stein (The Riverdale Press)
Panelists: Bitta Mostofi (Mayor's Office of Immigrant Affairs), John LaDuca (New York City Department of Education),
Laura Rivera (New York City Department of Health and Mental Hygiene),
Debra Halpin (New York City Department of Consumer Affairs)

Officials from key departments discussed their current policies and practices in making advertising decisions.

• What areas of the agencies' upcoming work will include
advertising and outreach to community and ethnic
media?

• What are their criteria for selecting particular
community and ethnic media – print, web, TV or radio –
for ad campaigns?

• What can ethnic media outlets do to ensure that they are
included in NYC department and agency ad campaigns?

• How can media outlets confirm that they are included in
the city’s directory of community and ethnic media
outlets?

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