6 Brands in 4 Minutes: Anheuser-Busch Reveals Super Bowl 56 Strategy

January 26, 2022 T.B. Smith Beer & Spirits, Super Bowl

Anheuser-Busch didn’t run a Super Bowl commercial for Budweiser in 2015, deciding rather to reroute resources and marketing dollars towards informing the general public on Covid-19 vaccinations. The choice broke the beer brand name

‘s 37-year custom of

appearing in the Big Game.

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